Search Engine Optimisation | SEO | IT Outsource

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The initialism "SEO" can also refer to "search engine optimizers", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

-> Website Design Search Engine optimisation (SEO)

SEO is an optinional extra service that IT-Outsource can provide for your website. SEO entales the thorough marketing of your website where we can drive traffic(visitors) to your website. This process ensures that your website will do well via search engines and will ensure that you conduct better business via your website and do well via search engines results online.

When would you need SEO for your website:

SEO Guidelines to ask yourself ~

• When your website is not listed within search engines such as Google, MSN and Yahoo.
• When your website does not appear in search engines when searching for your keywords.
• When your website does have proper H1, H2 and H3 tags.
• When your website does not have a proper description.
• When your website does not have a sitemap.
• When your website does not have proper Metatags.
• When your images does not have alt tags.
• When your website have a low pageranking.
• When your website was built in flash.
• When your website was built in Joomla and don't have clean url's.
• When your website was built by a proper web design company.

Our SEO package concists of the following:

On Page Website Coding ~

• Proper Website Titles
• Website Meta Description Tags
• Website Meta Keyword Tags
• Proper H1 Tags
• Proper H2 Tags
• Proper H3 Tags
• Image ALT Tags
• Website Sitemap
• Website Content (Copywriters can be supplied at R250 per hour)

Off Page Website Coding ~

• Google Analytics Account
• Monthly Status Reports
• Submit Website Sitemap to Google
• Submit Website to Free Directories
• Website Link Swopping

SEO Package~ Price: Starts from R9 000 and depends of the Website size. Duration: 6 months.